I hope you agree that it does not look very appealing at all.īut now, take a look at how an Enhanced Brand Content listing looks on a mobile device: Then, you have to click through to read the full description, like this: When you have a normal text description for a listing, it shows an excerpt of that description when viewed on a mobile device. In reality, it could easily be more than 60% by now! It gets even better when you look at listings in the mobile view! As we already know, at the moment, more than 50% of purchases are being made from mobile devices, and that’s actually an old statistic. This includes creating your very own layout from predefined blocks, like this:įrom this point, you can add your logo, product images, lifestyle images, reviews, text, headlines, sub-headlines and so on to create a MUCH MORE appealing listing description! Now, when you get into the Brand Registry, Amazon gives you the ability to use their Enhanced Brand Content tool to create VISUALLY RICH descriptions! Your product descriptions will still be just plain text, which very few people will actually read. What are they and why are they so important?īy default, when you’re NOT registered with the Brand Registry, you can only use a very basic version of the listing description editor-it’s just plain text! However, with the help of an online HTML editor, you can add some simple HTML tags to it (bold, bullet points, etc.) but that’s about it. BUT for me, as a seller who creates amazing brands and wants to showcase my products in the best possible way, the most important and immediate benefit of being part of the Brand Registry is the ability to use Enhanced Listing descriptions (or Enhanced Brand Content Detail Pages, as Amazon calls them). So far, I have not personally had any experience with the brand protection side of things (hopefully, I will never have to do that), so I can’t comment on that. Gives you the option to use Headline Search ads.Gives you the option to use Enhanced Listing descriptions.Gives you the option to use Amazon Stores.Protect your brand from being used in other listings, act on copied products, help with finding potential infringement, copied images, logo and other elements.Without further ado, let’s get started! Brand Registry Overviewįor people who are new to Amazon selling or even for active sellers who are still not using Amazon’s Brand Registry, I highly recommend you sign up! It’s the quickest and easiest way to protect your brand, enhance your listings and unlock additional features in your Seller Central account.īrand Registry is a place/service where Amazon allows genuine brand owners to register their brands.Īfter the registration process is complete, you get benefits like: Today, I want to share my story of how I wasted 7 months and hundreds of pounds on registering a trademark for Amazon’s Brand Registry, which, at the end of the day, turned out to be totally useless! This story just shows how fast everything changes and that you can never rely on old information when it comes to things like this.
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